Online Fashion Photography Community
The concept behind this site was to develop an online community around personal style and fashion photography thats driven by users and viewed and rated by the community. The website enables users to publish and share looks as well as draw up-to-the-minute fashion inspiration from other users. The best works are voted on by the community by giving them a 'WOW'. Users can shop from the reference sites available on the site or can set preferences/settings from the account dashboard.