How to track social media analytics and what they can teach you You should know by now that your company needs an active social media presence if it is to succeed at optimising its marketing campaigns. Social media can help build brand reputation, engage a wider audience and ultimately improve ROI. But when it comes
All you need to know about social signals and SEO Having an active social media presence and a strong following is a great way to build brand awareness and engagement, but did you know it can also help improve your rankings? That’s right; getting more likes, retweets, pins etc. can give your SEO a boost,
How to choose the right email marketing provider for your business Email marketing? Seriously? Isn’t marketing all about social media and micro-video these days? Yes, we’re serious, and here’s why. If you don’t have time to read that now, just trust us that email marketing is important as ever. Email marketing can deliver ROI percentages
Why a business blog is essential for your brand It’s not all that long ago that blogging was seen as a bit of a geeky activity. It was reserved for people who knew how to code and spent a lot of time hidden away in their bedrooms. However, things couldn’t be more different now, and
8 things that will improve your mobile content marketing Content marketing is a tough game when technological advances, social media and user behaviour are evolving all the time. When mobile content marketing first emerged many companies initially took an ‘add-on’ approach, simply plugging new technologies into their existing strategy to make it work for mobile.