8 things that will improve your mobile content marketing Content marketing is a tough game when technological advances, social media and user behaviour are evolving all the time. When mobile content marketing first emerged many companies initially took an ‘add-on’ approach, simply plugging new technologies into their existing strategy to make it work for mobile.
Still don’t have a mobile content strategy? Here’s what you need to know The introduction of Google’s Hummingbird algorithm three years ago and the steady increase in mobile users have made it essential for businesses to have not just an overall content strategy, but a mobile content strategy designed specifically for mobile consumption. If this
Mastering content strategy in the new era of SEO The release of Google’s Penguin algorithm back in 2012 marked a big change for SEO strategy and required marketers to re-think the way they were producing content and achieving their rankings. Subsequent releases and updates have made it clear that Google is trying to drag us
Why is inbound marketing so important for small businesses? As a small business owner you’ll probably find yourself playing many different roles: accountant, salesperson, receptionist, designer, and marketer to name just a few. The last thing you want to be worrying about is running expensive and time-consuming marketing campaigns to spread the word about your
How to create readable online content You’ve probably come across plenty of articles bemoaning the fact that people just don’t read online content anymore. Small screens paired with short attention spans aren’t a good combination for keeping readers captivated. The thing is, that’s just not true. You’re reading this now, aren’t you? Understanding the differences